The internet made geography less useful as a proxy for perspective. The strongest teams borrow ideas, experience and talent from wherever they find them.
Ideas do not need passports
Different backgrounds create different assumptions, references and ways of solving the same problem. That matters in communications because familiarity can be both useful and limiting. A team that sees the world from one angle can miss what another audience finds obvious.
International does not need to mean a wall of office locations. It can mean the willingness to bring the right experience into the room, wherever it happens to be.
Local knowledge still matters
None of this means pretending place is irrelevant. Language, regulation, culture and context are real. The point is to combine local understanding with a wider field of view.
For us, talent has no nationality. Good ideas do not either. The work should be judged by whether it is useful, accurate and strong enough to travel.