Accountable human
GREG
STAUNTON.
Founder / Strategy · MSc Digital Marketing · Lisbon.
01
Role
The person who owns the strategic call.
Greg Staunton is Founder / Strategy at Segunda Escolha and holds an MSc in Digital Marketing. On briefs he leads, he owns the strategic recommendation, challenges the evidence and decides what is ready to put in front of a client.
The augmentation system expands the field around that decision. It does not move accountability to a machine.
02
Standard
Results before theatre.
The operating rule is simple: define what should change, use the best available evidence, make the position clear, red-team the work and measure something that can improve the next decision.
See the Results First framework ↗Have a brief?
Give us the second look.
Tell us what you are trying to change. We will tell you whether we think we can help.
Start a project ↗